Co-creation

Co-creation is the collaborative process of sharing ideas, concepts and solutions with stakeholders (experts, customers and others) to co-construct an innovative added-value product or service allowing the customers to suit their context. The concept of participation is deeply rooted the UAE. Over the past decade, the UAE Government has put all possible efforts in engaging all segments of society in developing and creating services, decisions and policies in the UAE. Moreover, the UAE Government went the extra mile in implementing the co-creation concept for the purpose of co-designing/enhancing its new and existing services.

co-creation co-creation

Programs and services

Government Experience (GX) is a new global framework for government service excellence from the UAE. It aims at optimizing government service experiences and enhance customer service with proactive, smart and seamless services, by gathering global experts and innovators to do so. 

GX unites government decision-makers, global practitioners and innovators to re-examine and re-define Government Experience, and stands for the following and more:
  • A one-stop platform to enable interaction and share best practices globally with specific focus on government services
  • Single pre-eminent destination for learning, knowledge and consolidation of experiences and practical research stories from around the world
  • A forum for idea exchange and resource collaboration for stakeholders that can potentially connect startups and companies with government entities seeking solutions
Department of Proactive Services in Ministry of Possibilities aims to redefine customer experience with public services by anticipating needs and initiating service offerings before they are demanded. It explores various types of customers and their service needs through every phase of life and works with them to redesign their experience to ease and enrich their lives. The department was led by H. E. Ohood bint Khalfan Al Roumi, the then Minister of State for Happiness and Wellbeing and Director General of the Prime Minister's Office.
Below is a picture of H. E. Ohood bint Khalfan Al Roumi in one of the workshops.